Luis Reyes.
Product Engineering | Senior Full-Stack Developer | JavaScript
Product engineer with 10+ years building and designing customer-facing web products and internal platforms. Hands-on across the SDLC: requirements and product analysis, UX/architecture, React and Node implementation, cloud delivery, CI/CD, and production-quality releases.
Experience spanning multi-brand platforms, SaaS payments, e-commerce/online ordering, health-insurance operations tools, and EHR portals. Comfortable working with SQL and NoSQL data stores across application and integration work.
Tampa, Florida ·
12+
Years building
30+
Brands Launched
10+
Products shipped
Multi
Brand platforms
Full
SDLC ownership
Experience
Senior Software Developer
June 2025 — March 2026Anywhere Real Estate Inc. (acquired by Compass Inc.)
Owned frontend for property pages and agent/agency profile pages on a multi-brand real estate web platform (Century 21, Coldwell Banker, Sotheby's, ERA, BHGRE, and others) with per-brand theming and configuration.
Built shared product UI with React Typescript, Redux, and Context API; integrated a headless CMS for content-driven property and profile experiences as well as Next.js project modernizations.
Delivered internationalization (i18n) and WCAG AA accessibility on high-traffic listing and profile surfaces across brands.
After the Compass acquisition, joined the merged engineering team and implemented frontend for an agent chatbot that surfaces property details and client/lead information for agent workflows.
Partnered on requirements gathering for Azure AI Foundry integration while owning chatbot frontend delivery.
Shipped with Git/GitLab CI and Vite + Vitest on a multi-tenant product.
Product Architect
August 2024 — January 2025CRS Groups Innovations
Assumed Product Architect role after company restructure; led product analysis and requirements gathering for an internal platform managing agents, agencies, commissions, licenses, and document records for 250+ agents and agencies.
Designed and implemented AWS serverless architecture with React and Node.js serverless functions; migrated 50,000+ records from spreadsheets and APIs into the platform.
Used Python scripting for data preparation, validation, and migration utilities supporting spreadsheet and API-driven loads into the platform.
Enabled the finance team to update agent commissions, statuses, and related operational workflows via a centralized system of record.
Creative Director
July 2023 — August 2024CRS Groups Innovations
Led multi-subsidiary rebranding for the holdings company: competitive analysis, brand creation and placement, and creative team direction.
Oversaw social media strategy and metrics and delivery of multiple WordPress sites for subsidiary brands.
Product Architect & Designer
February 2023 — October 2024LIV Beauty & Wellness
Architected an EHR client portal as a React micro-frontend platform using Webpack Module Federation, Redux, and Context API, with MUI and PWA capabilities.
Built cloud-native auth, storage, and APIs on AWS Amplify, CloudFormation, Cognito (user pools, AdminQueries), S3, and related services (API auth functions, GraphQL, DynamoDB, Lambda, API Gateway, Route 53, IAM).
Owned delivery across the SDLC including requirements, architecture, implementation, and release using AWS git-hook CI/CD pipelines.
Delivered the public marketing site as a custom WordPress theme on a configured private server for secure hosting and content updates.
UI Architect / Tech Lead
November 2022 — July 2023J. J. Keller & Associates, Inc.
Led modernization from a monolithic React platform to a high-performance micro-frontend architecture, decomposing multi-application domains (Reporting, Licensing, Customer Management, Document Management, and others) into independently deployable solutions.
Cut page load times from 3–10 seconds to under 1 second; enabled each vertical its own CI/CD, release schedule, and team ownership.
Established Storybook components; used documentation, diagrams, and cross-team communication to align platform goals and strategy.
Delivered a React Native + MongoDB logistics mobile app for barcode and document scanning to issue drive-off permits from the truck lot.
Collaborated with enterprise, database, and solution architects and mid-to-senior developers on UI and platform strategy.
Principal Frontend Engineer / Creative Director
May 2019 — August 2022Partial.ly
Built UI for the Partial.ly payment portal and marketing site: portal on an Elixir platform with Ember.js, HTML/JS, and Sass; marketing site as a compiled standalone Ember.js experience.
Helped merchants integrate the payment gateway into ecommerce stacks including WooCommerce, Shopify, Drupal, and others, with client-specific checkout configuration.
Led information architecture and competitor research for a redesign centered on a clear, high-converting checkout flow.
Implemented portal tools and forms so clients could customize checkout experiences to match brand and conversion goals.
Supported go-to-market with branded/social assets and directed video product storytelling.
Lead Frontend Developer / consultant
January 2016 — March 2018Bloomin' Brands, Inc.
Led frontend for multi-brand restaurant digital properties including Outback, Carrabba's, Bonefish Grill, Fleming's, and Dine Rewards.
Built internal tools for content and inventory management with multi-language display for marketing websites.
Drove frontend integration of Sitecore for restaurant sites on AngularJS.
Supported online ordering (OLO) as a separate multi-tenant application shared across brand experiences.
Business and Software Development Director
January 2016 — May 2019Driven Network, LLC
Led web presence, strategic consulting, and applications engineering for client and internal products, including mobile application work.
Senior Web Design and Development / consultant
March 2018 — March 2019Roger West Creative & Code
Delivered senior web design and development consulting for client digital experiences.
Frontend Software Engineering Manager
September 2013 — June 2015Wolters Kluwer
Led collaborative Agile project planning, task estimation, and scheduling for frontend engineering.
Owned implementation, review, and delivery of frontend code from conception through production release.
Lead UI Designer and Engineer
July 2011 — October 2013Wolters Kluwer
Designed and engineered enterprise UI solutions; partnered across product and engineering on delivery of customer-facing interfaces.
Skills
Frontend
- React
- TypeScript
- JavaScript (ES6+)
- Redux
- Context API
- AngularJS
- Ember.js
- React Native
- HTML5
- CSS Modules
- Tailwind CSS
- Sass
- MUI
- Storybook
- Webpack
- Module Federation / micro-frontends
- Vite
- Vitest
- PWA
- i18n
- WCAG AA
Backend & APIs
- Node.js
- Next.js
- Express.js
- REST APIs
- GraphQL
- Cloud serverless functions
- Python (experience)
- Java Spring Boot (experience)
Databases
- MySQL
- Microsoft SQL Server
- Oracle Database
- MongoDB
- DynamoDB
- NoSQL
CMS & eCommerce
- Headless CMS
- Contentful
- WordPress
- WooCommerce
- Shopify
- SiteCore (experience)
Cloud & DevOps
- AWS Amplify
- CloudFormation
- Cognito
- Lambda
- S3
- API Gateway
- DynamoDB
- Route 53
- IAM
- Azure (integration)
- GitLab CI
- GitHub Actions
Product & SDLC
- Requirements gathering
- Product analysis
- Information architecture
- Stakeholder facilitation
- Architecture documentation
- Multi-brand / multi-tenant platforms
- Agile (Agile Project Management certification)
- JIRA
- Confluence
Education
Entrepreneurial and Small Business OperationsAD
Rasmussen College
2012
Digital Communications / Web Development and AnimationBFA
International Academy of Design
2008
Architectural Design/CADAD
ITT Technical Institute
2004
Computer Science / ProgrammingAS
Universidad de Puerto Rico
2002
Certifications
- Agile Project Management
Languages
- SpanishNative or bilingual
- EnglishNative or bilingual